Dynamics Dose

Five Essentials for Reliable Email Delivery in Customer Insights – Journeys Overview If you’re running permission-based marketing at scale, Customer Insights – Journeys (CIJ) gives you the plumbing you need: authenticated sending domains, consent enforcement, throughput management, and deliverability safeguards. To get consistent inbox placement and avoid suspensions, focus on the five foundations below-each grounded in Microsoft documentation. 1) Authenticate your sending domain (SPF + DKIM, align with DMARC) Set up a custom sending domain in CIJ and publish the DNS records Microsoft provides. This enables SPF (authorises who may send on your domain) and DKIM (cryptographic signing), which mailbox providers rely on to verify your messages. Add a DMARC policy on your domain to tell receivers how to handle mail that fails alignment-and to receive aggregate reports for ongoing tuning. Outcome: Higher trust, fewer spoofing signals, and a better shot at the inbox. 2) Implement...

  Customer Insights – Journeys vs Outlook: Email Sending Limits & Thresholds (with Microsoft references) Why this matters Not all Microsoft email products are built for bulk marketing. Customer Insights – Journeys (CIJ) is engineered for high-volume, permission-based messaging; Outlook/Exchange is optimised for person-to-person or team email. Understanding the limits prevents throttling, suspension, or missed deadlines. Customer Insights – Journeys (real-time marketing) Deliverability thresholds (policy-based): Hard bounces: limit 8% (Microsoft’s preferred rate is <2%). Spam complaints: limit 0.3% (≈ 1 in 1,000). These are enforced by CIJ’s deliverability protection and can trigger suspension if exceeded.  Throughput (how fast messages send): Directional guidance based on your licence/quota, e.g. ~140,000 interactions/hour at standard quotas, and up to 500,000/hour with a burst add-on (where available). Actual speed varies with licence and jour...