Why Segment Refresh Matters for Your Dynamics 365 Campaign
Understanding Segmentation Refresh in Dynamics 365 Customer Insights – Journeys (Real-Time Marketing) In today's hyper-personalised marketing world, keeping your segments accurate and up to date is essential. Microsoft Dynamics 365 Customer Insights – Journeys (Real-Time Marketing) enables marketers to build dynamic, rules-based segments that automatically refresh to reflect the latest customer data in Microsoft Dataverse. A core feature of this capability is Segmentation Refresh , which ensures that your campaigns, journeys, and messages always reach the right audience. Why Segmentation Refresh Matters Segments drive personalisation in real-time marketing journeys. As customer records evolve - through form submissions, event registrations, preference updates, or interactions - your marketing platform must remain in sync. Without regular segment refreshes, you risk targeting outdated audiences, leading to poor engagement and lower conversion. How Segmentation Refresh Works in Real-...